The Smartly Master Plan: Elite to Open, and Everything in Between

We want to prove to the world that education can be effective and successful when free and online.

Smartly has the overarching mission to innovate in education, and in that spirit we recently launched a free online MBA degree. From time to time, people ask us: “Why are you starting with an ‘elite’ degree? Why be selective when you could open up the opportunity to those who have difficulty accessing education?” We do strongly believe in democratizing education, and this is a question we’ve thought about deeply.

We just can’t help but borrow a page from Elon Musk and Tesla here. Musk spelled out the playbook of starting with the powerful Roadster sports car to show the world that electric cars could actually rival high-end gasoline cars, and then scaling the business, working his way down the marginal cost curve and building more and more affordable cars.

We were inspired by the idea of proving a disruptive approach at the top and working step-by-step to spread the benefits to everyone. We want to prove to the world that education can be effective and successful when free and online. In that spirit, the MBA is our flagship program to demonstrate the power of Smartly to rival some of the best educational institutions in the world. We restricted the first cohort of our MBA program to students similar to those one would find at top brick & mortar programs to show parity in student outcomes. Keep in mind that we are doing this while offering the MBA for free! We are proving the disruptive power of Smartly at the top, all the while adding programs for more and more audiences, including programs that are open as well as free.

While our pedagogical plan is to branch deeper and deeper into additional degrees, certifications, and courses, we’re also going to continue innovating how education is funded. We are soon launching a hiring engine that pushes the cost of education to the companies hiring newly-skilled graduates. Beginning with our MBA students, companies can browse and hire top business talent, and the recruiting fees these companies pay fund the MBA program. Our interests are aligned with those of our graduates: we are only paid when they are achieving successful outcomes, and not with an upfront tuition. This benefits all parties: the student, the employers, and the government guaranteeing these loans (just maybe not the banks). As we add additional programs, we will continue to innovate different models of funding education with the belief that it can be free, open, and online. Smartly is not just another online university, but a whole new approach to education.

The Free MBA Has Landed

We’re excited to announce that Smartly’s groundbreaking free MBA program will open its doors to our first student cohort this week!

 

We’re excited to announce that Smartly’s groundbreaking free MBA program will open its doors to our first student cohort this week!

From the moment MBA applications opened earlier this year, we were overwhelmed by the positive response. Of the thousands of students who applied, we were only able to accept 7% to our first class. We plan to accept students to additional cohorts later this year. 

Our students hail from top undergraduate and graduate schools, drawing from diverse backgrounds spanning engineering and finance to humanities and the performing arts. Many have careers in business-oriented fields like consulting and banking, while others are entrepreneurs, lawyers, and even veterinarians. We have roboticists from Tesla and Amazon (the company), the founder of a tea company that gives revenue back to indigenous farmers in the Amazon (the jungle), and even a student who has beaten cancer twice!

The Smartly MBA is composed of 42 core courses equivalent to the subjects taught in a traditional MBA degree. Courses are organized into 9 concentrations, including Business Foundations, Accounting, Finance, Data & Decisions, Markets & Economies, Marketing & Pricing, Strategy & Innovation, Leadership & Management, and Supply Chain & Operations Management, with optional electives for further study.

Students who finish the program will receive an MBA licensed through the Washington, DC Office of the State Superintendent of Education. When they graduate, students will be matched with employers around the US, opening up job opportunities that make use of their newly-minted skills. 

We’re passionate about expanding access to impactful education here at Smartly, and we believe that a free, high-quality MBA is an important step in this journey. Thanks to all of our learners who have supported and inspired us in this endeavor. We can’t wait to show you what’s next!

Georgetown University’s McDonough School of Business adopts Smartly

Georgetown University’s McDonough School of Business adopts Smartly to teach all incoming MBA students business fundamentals.

Today, we’re proud to announce that Georgetown University’s McDonough School of Business adopts Smartly, a new mobile learning platform, to teach all incoming MBA students fundamentals of Accounting, Statistics, Economics and Finance

Washington, D.C.: Pedago, a new innovative mobile learning solutions provider to educational institutions, companies and individuals, announced today that its flagship platform Smartly has been adopted by Georgetown University’s McDonough School of Business to teach key subjects, including Accounting, Statistics, Economics and Finance, to the incoming MBA Class of 2018 before students even arrive on the Georgetown campus.

McDonough selected Smartly after extensive evaluation by faculty and existing students. McDonough recruits outstanding students from around the world, regardless of whether they have studied business as undergraduates. Selected preparation courses are designed to allow McDonough to provide the proper foundation for all of students so they hit the ground running when they begin their opening term with Structure of Global Industries and Financial Reporting Fundamentals courses.

“Smartly is a next-generation approach to online and mobile learning,” Prashant Malaviya, Senior Associate Dean, MBA Programs at McDonough, said, “and we are delighted to be able to offer our foundational courses to incoming students in this format.”

Students will be able to access Smartly’s MBA Preparation Program through a McDonough-branded web-portal and mobile app that provide access to a curated list of six courses that prime students in key areas needed to succeed in the internationally recognized MBA program. Faculty receive access to an extensive reporting tool that allows them to track student progress and better identify patterns associated with the class as a whole.

“We’re excited to have this new relationship with Georgetown University’s McDonough School of Business. The business school is known for its excellent faculty and smart students, and it’s a validation for Smartly,” said Pedago co-founder Tom Adams. “And as we’re also based in D.C., we’re hoping this evolves into a broad partnership.”

About Georgetown University’s McDonough School of Business
Georgetown University’s McDonough School of Business, the premier destination for global business education, provides a transformational education through classroom and experiential learning, preparing students to graduate as principled leaders in the service to business and society. Through numerous centers, initiatives, and partnerships, Georgetown McDonough seeks to create a meaningful impact on business practice through both research and teaching. All academic programs prepare students to be “global ready” by providing a global perspective, woven through the undergraduate and graduate curriculum in a way that is unique to Washington, D.C. – the nexus of world business and policy – and to Georgetown University’s connections to global partner organizations and a worldwide alumni network. Founded in 1957, Georgetown McDonough is home to some 1,400 undergraduates, 1,000 MBA students, and 1,200 participants in executive degree or custom programs. Learn more at http://msb.georgetown.edu. Follow McDonough on Twitter: @msbgu.

About Pedago LLC and its platform Smartly
Pedago revolutionizes online education with interactive courses and lessons that make learning effective and fast. Co-founded by Tom Adams, Alexie Harper, and Ori Ratner in 2013, Pedago is on a mission to reinvent online and mobile learning. Inspired by a desire to bring Active Learning practices to an educational technology sector dominated by passive video lectures, Pedago makes learning dramatically faster and more effective with highly interactive lessons available on any device. Pedago is based in Washington, D.C. Pedago’s first platform is Smartly, a learning platform that is transforming business education. Developed in partnership with experts from leading business schools, Smartly offers a broad range of carefully-crafted business courses, designed to make learning fast, convenient, and effective.

*Image courtesy of Georgetown University McDonough School of Business

Making Smartly Available for Everyone

First and foremost, we want to uphold our mission to expand access to low-cost education. Not just “education” but superior education.

 

Since Smartly’s launch in the summer of 2015, we’ve helped thousands of people around the world bolster their business knowhow, quickly and easily.  In total, our learners have solved 960,000 lesson challenges, taken 62,000 lessons, and given Smartly lessons an overall 96% approval rating! Across the board—from the incoming MBA student in Fontainebleau to the junior analyst in San Francisco to the stay-at-home parent in Bangalore—our students have let us know that they love Smartly’s fast technology; fun, quality courses; and quirky tone to help them get closer to their goals.

That’s why we’re happy to announce that over the past few weeks Smartly has phased out our subscription services—we’re now completely free. We’ve come to the conclusion that first and foremost, we want to uphold our mission to expand access to low-cost education. Not just “education” but superior education. We’ve broken the mold in edtech by creating bite-sized, interactive courses and will continue to revolutionize by making quality education available for free. We want to be completely different in a good way (you could say we’re pretty hipster). In addition, many of our users around the world don’t have debit or credit card numbers, and we want as many people as possible to have the chance to learn effectively.

Naturally, people might wonder how we plan to keep Smartly running without subscription fees. We have an exciting solution in store that will help you reach your career goals even faster than through coursework alone—we’re currently exploring ways that companies that you dream of working with can connect with you.

If you’ve enjoyed using Smartly thus far, please recommend the new Smartly to someone who you think would find it useful. If you haven’t tried Smartly yet… try it! Start learning how to be a better manager, how to run A/B tests, how your company’s accounting works, and more in the next 60 seconds. We hope you enjoy the changes to Smartly, and we look forward to your feedback. Come and join the education revolution!

— Tom, Alexie, Ori & the rest of the Smartly team

An Interview with Michael Horn on the future of EdTech

Michael Horn, author of Blended: Using Disruptive Innovation to Improve Schools talks about disruption in the EdTech space.

We are so excited to welcome Michael Horn, author of Blended: Using Disruptive Innovation to Improve Schools, and a force for positive and innovative change in the world of education, as an advisor for Pedago. We met with Michael a few weeks ago to talk about disruption in the EdTech space. Here’s what he had to say.

In your book, Blended, you explain how in-classroom learning can be melded with technology to create effective learning experiences; why do you think there was no one doing this until recently?

MH: Until just recently, education had been essentially the same since the printing press. There were the traditional teaching methods for the general populace, mixed with tutoring systems reserved for the elite and for those who had enough social capital.

Finally, disruptive technology—online learning—started to appear. When MOOCs arrived, people conceptualized the online learning movement as video tutorials—filmed, staged lessons. The disruptive innovation theory gave us a way to talk about this new movement more broadly, though, and see where it was going, which allowed us to realize that there, online learning represented a bigger moral opportunity and a chance to think about education in a truly novel way that could benefit all students. The theory gives us a framework to understand that we have the potential to use online learning to transform education in a massive way, beyond these filmed lessons, and create a personalized learning solution for every student at a cost we can afford.

What do you see in the near-term future for EdTech?

Video is just a small part of my vision for what the EdTech world has the potential to become. We need to move toward creating different modalities for different kinds of learning. Learning through games, virtual reality—these are great ideas, but they don’t work for every subject. We need solutions that can be customized based on the subject matter to facilitate active learning.

You talk a lot about disruption—how do you qualify disruption, and how do you see it playing out in the EdTech space?

One of the ways that we measure disruption is through asking the question: does your technology have a low-cost value proposition you can bring to market now, while still improving it over time to tackle more complex problems? There aren’t a ton of these on the market yet in the EdTech space.

Some might suggest that MOOCs are disruptive, but I would disagree. There’s a limit to the amount of dynamic education you can provide through MOOCs and video content because interaction between learners and educators is so limited.

Disruption starts by tackling simple problems, then moves up-market to tackle more difficult problems. That’s why there are so many companies tackling math right now—because it’s rules-based. It’s harder to address higher-end education. I’m excited to see what starts coming out of the EdTech space to tackle these harder concepts.

Last question—what’s one of your best learning experiences?

In all seriousness, my first time trying Smartly blew me away. But, if I have to choose something else, I’d have to say my class with Clayton Christensen at Harvard Business School because he combined theory lessons with real-life applications using case studies, so the learning was very concrete.

Want to hear more from Michael? Stay tuned to Smarty’s blog or find Michael Horn on Twitter (@michaelbhorn)! Visit Smartly at https://smart.ly.

Pedago Seeking Content Authors and Editors

We’re on the hunt for dynamic writer-editors to join our content team!

 

Pedago is on the hunt for dynamic writer-editors to join our content team. The ideal candidate for this position is adept at breaking down complex concepts into their fundamental parts and weaving them into clever, engaging educational lessons that are easily understood and digested for use in the real world. The best candidates will have significant experience (graduate degree or work experience preferred) in business. Experience in a startup or entrepreneurial environment is a plus!

Your work will consist of crafting and editing new content for learners, so a love for writing and an eye for details are must-haves for this position! If you believe traditional learning methods have significant room for improvement, then we should talk.

This is a full time position located in either our Washington, D.C. or Harrisonburg, VA offices.

Interested? We’d love to talk to you. Email us at jobs@pedago.com.

Interested in working for Pedago but looking for a part-time commitment? Contact us about other opportunities!

Pedago supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class.

What’s it like to be a Smartly Content Developer?

Taylor, a top-notch Smartly content developer describes his experience writing for Smartly.

Smartly content developers come from all of over the world and have varying educational and professional backgrounds, but one thing unites them: they’re great at taking hard concepts and breaking them down in clever, humorous ways so that Smartly customers enjoy learning something new—fast!

Taylor, a top-notch Smartly content developer and PhD candidate at the University of Kansas with a background in Economics and Quantitative Analysis, describes his experience writing for Smartly. Find out why he thinks it’s important to learn macroeconomics for everyday life and what his absolute favorite thing he’s written for Smartly is!

1. What’s your name?

Taylor Drane

2. Where are you based?

Lawrence, Kansas

3. How and why did you start writing for Smartly?

I was referred to Smartly by a current writer.

4. What’s your professional and educational background?

I am currently in the PhD program at the University of Kansas where I also received my Masters in Economics. I completed my undergrad at Franklin College in Indiana where I received a Bachelors in Quantitative Analysis and a Bachelors in Economics. I have also completed two internships at Jabil Circuit where I worked for their treasury department and their business unit.

5. What are some of the courses and subjects that you’ve written about in Smartly?

I have written for the Macroeconomics courses; specifically international trade and fiscal policy.

6. Why do you think it’s important for students and business professionals to understand economics?

There are a multitude of reasons why economics is important. From a political perspective, it is usually the most important issue, especially in the past decade. If you turn on the news, you’ll likely hear about topics like the Federal Reserve, GDP, fiscal policy, exchange rates, etc. To have an informed opinion, one must understand how the economy works on both a micro and macro level. From an everyday perspective, economics is all around us. If you care about your education, your wages, your lifestyle, and your future, then you should care about economics.

7. What’s your favorite whimsical or snarky answer message you’ve written in Smartly?

First let me say that 99% of the humor and wit in the lessons I have written should entirely be credited to my editor, Tiffany Chen. She is far more creative than I am. Though it was not a message, there was an international trade lesson focusing on economic development in the world. We were using a fictional fruit world where all the nations were named after a fruit. Cherryland happened to enact some policies which enabled them to develop faster and they were able to “enjoy the fruits of their labor (pun fully intended)”.

8. What’s one of your favorite images used in Smartly?

Also in the economic development lesson, we used an image displaying two desks side by side. One side had a typewriter, feather pen, and a sheet of paper while the other side had a laptop, tablet, and a smartphone. The question was who would be more productive.

9. What do you admire about Smartly learners?

If someone uses Smartly it is because they have the desire to learn. While this may seem obvious, the desire to learn is a very powerful and admirable trait. There is a huge difference between having to learn something and wanting to learn something. The former will yield mediocre results but the latter will result in true knowledge.

10. What do you do to keep your learners in mind?

I try to tailor each lesson to match the perspective and needs of the learner. So from the beginning of the lesson-creating process until the end, I am always asking myself questions such as: Is this important for the needs of the person learning? Does this example seem plausible to them? Essentially I try to keep myself in the shoes of the learner at all times.

11. Anything else you’d like to mention?

I think that Smartly is not only filling an educational void, but is filling it with a quality model that is perfect for the learner in this day and age. Keeping in mind the goals and the environment of the learner has led to a learning platform that combines technology and pedagogy in a way that has not been done before.

For more on Smartly, visit https://smart.ly