What’s it like to be a Smartly Content Developer?

Taylor, a top-notch Smartly content developer describes his experience writing for Smartly.

Smartly content developers come from all of over the world and have varying educational and professional backgrounds, but one thing unites them: they’re great at taking hard concepts and breaking them down in clever, humorous ways so that Smartly customers enjoy learning something new—fast!

Taylor, a top-notch Smartly content developer and PhD candidate at the University of Kansas with a background in Economics and Quantitative Analysis, describes his experience writing for Smartly. Find out why he thinks it’s important to learn macroeconomics for everyday life and what his absolute favorite thing he’s written for Smartly is!

1. What’s your name?

Taylor Drane

2. Where are you based?

Lawrence, Kansas

3. How and why did you start writing for Smartly?

I was referred to Smartly by a current writer.

4. What’s your professional and educational background?

I am currently in the PhD program at the University of Kansas where I also received my Masters in Economics. I completed my undergrad at Franklin College in Indiana where I received a Bachelors in Quantitative Analysis and a Bachelors in Economics. I have also completed two internships at Jabil Circuit where I worked for their treasury department and their business unit.

5. What are some of the courses and subjects that you’ve written about in Smartly?

I have written for the Macroeconomics courses; specifically international trade and fiscal policy.

6. Why do you think it’s important for students and business professionals to understand economics?

There are a multitude of reasons why economics is important. From a political perspective, it is usually the most important issue, especially in the past decade. If you turn on the news, you’ll likely hear about topics like the Federal Reserve, GDP, fiscal policy, exchange rates, etc. To have an informed opinion, one must understand how the economy works on both a micro and macro level. From an everyday perspective, economics is all around us. If you care about your education, your wages, your lifestyle, and your future, then you should care about economics.

7. What’s your favorite whimsical or snarky answer message you’ve written in Smartly?

First let me say that 99% of the humor and wit in the lessons I have written should entirely be credited to my editor, Tiffany Chen. She is far more creative than I am. Though it was not a message, there was an international trade lesson focusing on economic development in the world. We were using a fictional fruit world where all the nations were named after a fruit. Cherryland happened to enact some policies which enabled them to develop faster and they were able to “enjoy the fruits of their labor (pun fully intended)”.

8. What’s one of your favorite images used in Smartly?

Also in the economic development lesson, we used an image displaying two desks side by side. One side had a typewriter, feather pen, and a sheet of paper while the other side had a laptop, tablet, and a smartphone. The question was who would be more productive.

9. What do you admire about Smartly learners?

If someone uses Smartly it is because they have the desire to learn. While this may seem obvious, the desire to learn is a very powerful and admirable trait. There is a huge difference between having to learn something and wanting to learn something. The former will yield mediocre results but the latter will result in true knowledge.

10. What do you do to keep your learners in mind?

I try to tailor each lesson to match the perspective and needs of the learner. So from the beginning of the lesson-creating process until the end, I am always asking myself questions such as: Is this important for the needs of the person learning? Does this example seem plausible to them? Essentially I try to keep myself in the shoes of the learner at all times.

11. Anything else you’d like to mention?

I think that Smartly is not only filling an educational void, but is filling it with a quality model that is perfect for the learner in this day and age. Keeping in mind the goals and the environment of the learner has led to a learning platform that combines technology and pedagogy in a way that has not been done before.

For more on Smartly, visit https://smart.ly

The Blue Ocean Mind

In my third year of running Rosetta Stone as CEO, I opened the book Blue Ocean Strategy, and it was a pivotal moment.

 

Ten years ago, I picked up a copy of Blue Ocean Strategy at an airport bookstore.

At the time, I was in my third year of running Rosetta Stone as CEO and we were enjoying annual growth rates of close to 100%. While still operating out of a converted seed warehouse in rural Harrisonburg, Virginia, I engaged consultants and advisers who invariably asked me: “Who’s your competition? What are your competitor’s strengths? How can you stay ahead or catch up?” or “Do you know how big the language learning industry is today? How fast is it growing? How can you gain market share?” Those weren’t the things we were focused on! We were thinking about how to build an interesting, enduring and delightful company.

We were an emerging company and were…well…a bit odd. Our price point was tenuous (twenty times the cost of rival language learning software). Marketing spend also seemed unsustainably dominant (with sprawling kiosks and crazy-high ad spending), all managed without an integrated media plan. Indeed, we were unfocused in terms of our end markets, offering the same curriculum in 25+ languages to the US Army, Fortune 500 companies, school districts, homeschoolers, and individual consumers. We were a legacy of seemingly illogical decisions (we were told) in need of a strategy to become more competitive.

And yet, we had just become the #1 company in the US language learning industry by revenues overtaking the long established brick-and-mortar based Berlitz. We were profitable, and were one of the fastest growing companies in the nation. We certainly did not feel like we were all wrong—even if we didn’t have it together in all sorts of ways. We were doing well, and enjoying the ride.

Discovering Blue Ocean Strategy was a pivotal moment for me. It provided a framework for what we had been doing and explained why our independent and unusual approach was working. It spurred me to hone our strategic approach as we evolved new innovative offerings and business models. And as colleagues also became familiar with Blue Ocean Strategy, the powerful concepts became part of our common parlance across the company, inspiring product designers to re-think English language training in Asia, while also helping with on-boarding new collaborators who typically wanted to teach us their more reasonable way of focusing on beating the competition.

While not every single Blue Ocean Strategy turned to gold, it was the right framework for designing solutions to age-old problems. Like anything in life, it will not work every time and reality is unpredictable. But it is a wonderful way to approach work and life in general—a license to do what you think is right, and to stop wasting time on stuff that you don’t think is required. It is what explains success such as Tesla, Cirque du Soleil and IKEA—and how they escape the traditional competitive mindset that is so limiting and even exhausting. If you haven’t yet used the Blue Ocean Strategy framework to think about your company and life, please do so! You’ll be happier for it.

As one of our first courses at Pedago, we’ve developed a quick intro to Blue Ocean Strategy via our new platform Smartly. Whether it is your first contact with the framework or more of a refresher, with Smartly, you’ll breeze through it!

And in the process, you’ll get to see what Alexie, Ori and I, and the rest of the Pedago team, have been up to over the past couple of years. We think we’ve come up with a powerful new way to teach using technology, and we hope that it works for you. In the future, we’ll develop many more courses using this platform and technology.

Our solution is designed for the smartphone, and works great on desktop and tablet. And there aren’t any plans for a CD-ROM or any bright box packaging! So get going and escape the red ocean by going to https://smart.ly/blue-ocean-strategy.

May Blue Ocean Strategy become your team’s strategic lingua franca!

Pedago Announces Partnership with Top Business School INSEAD

Smartly partners with the top business school INSEAD to prepare incoming students for classes through business fundamentals courses.

Today we’re very excited to announce a new partnership with INSEAD, one of the leading business schools globally.

INSEAD, the pioneer institution to offer MBA programs in Europe over fifty years ago, is given superior rankings by Forbes, Financial Times, and Business Insider, and is ranked number one in Europe and Asia-Pacific by the QS Global 200 Business Schools Report (registration required to view), which ranks institutions according to the preferences of over 4,000 actively hiring MBA employers across the world. INSEAD faculty created Blue Ocean Strategy, a revolutionary and highly-celebrated approach to business modeling, and the founder of INSEAD, Georges Doriot, is dubbed the “father of venture capitalism.” In short, they’re kind of a big deal, and we’re honored to be working with them!

Embed from Getty Images

INSEAD holds cutting-edge research and innovation in teaching as foundational pillars of their institution, and in line with these core values, they’ve offered us the opportunity to work closely with them and their incoming students to explore the ever-expanding and changing world of online education and educational technology. At Pedago, we believe that technology can accelerate learning outcomes by enabling education wherever the learner may be. We strive to create a more fulfilling and effective online experience.

We’d like to take this opportunity to welcome INSEAD students of the class of 2015 to our program. We thank in advance all participants for being a part of this milestone in our development.

Wanted: Digital Marketer

Pedago is looking for a scrappy, metrics-driven marketer capable of working across multiple digital channels to drive growth for an early-stage consumer subscription tech startup. If you’re excited by the prospect of working in an agile environment with an experienced product team, read on!

The best candidates will have exposure to and/or direct experience in email marketing, SEM/SEO, and social media. You should be comfortable partnering with leadership to set a marketing budget and define channel strategies. Day to day, you will define experiments, manage PPC, email, and social media campaigns, and track progress toward lead/revenue goals.

This is a full-time salaried position and will be based out of our Arlington, VA office.

Pedago has a plan to deliver engaging, interactive educational content across a multitude of topics. We believe lifelong learning for adults is an underserved market, and we’re excited to begin testing our unique approach in the coming months.

Interested? We’d love to talk to you. Email us at jobs@pedago.com.

 

Hello, World!

Welcome to the Pedago blog!

Pedago is an early-stage start-up focused on the intersection of education and technology. We’ve started this blog as a channel to discuss ideas that captivate us in the technology-aided learning space.  And as we move into production mode, this blog will serve as a production diary as well. We hope those with similar interests find inspiration here.

Questions, comments? You should follow Pedago on Twitter or Pedago on Facebook.