Careers, Students & Careers

Smartly MBA Student Spotlight: Lindsey Allard

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Are you looking to hire MBA candidates like Lindsey? See them all by signing up here.

In the last few weeks before Smartly graduates its pioneer MBA class, we wanted to feature some of our outstanding students. Last week, we sat down with digital marketing maven and lacrosse aficionado Lindsey Allard to learn more about the MBA experience and what’s in store for her post-Smartly.

Tell us about yourself.
I’m originally from the Boston area but was born in Paris. I went to Dartmouth College – majored in Psychology and minored in English. For four years, I played D1 lacrosse. My grandfather also started a lacrosse apparel company, so it’s been a pretty big part of our life. Then, I worked at Madison Square Garden in sales. After about a year and a half, I moved to a marketing position. Now, I’m currently working at a startup – Coffee Digital. We are a new digital innovation agency. It’s all-hands-on-deck all the time – a very great experience.

How has the Smartly MBA been for you?
I really, really love it. I heard about it through an Instagram ad while considering getting my MBA. My dad went to HBS, and he actually recommended not getting an MBA because he thought I could get a lot of good experience from work. However, I’m from a liberal arts background. In terms of relevant business knowledge, I didn’t have much except for the internships that I had done. I really wanted to make sure that I’m learning content as well, so Smartly was a great option.

How has Smartly influenced your work at Coffee Digital?
It’s helped me get a really good perspective on a lot of different business areas – specifically, business strategy. We’ve engaged in a lot of positioning conversations that the courses have helped me in. I was also able to immediately apply digital marketing keywords in email chains that I was on. It was awesome!

What are you hoping to get out of the Career Network?
I’d love to connect with people in startups and the innovation space and learn more about what they do. I think the Smartly Career Network will be better than other ones I’ve used before – Hired, Planted – because it works in tandem with the education as well. With other platforms, there was a disconnect with what I was looking for what they were providing in terms of opportunities.

What makes you a great job candidate?
I’m a really quick learner. I can assimilate and understand things really quickly. That’s why I’ve been able to do well at my current role. At a startup, we don’t have time to sit down and teach someone how to do something. Learning quickly and problem solving make me a really good candidate.

Are you looking to hire MBA candidates like Lindsey? See them all by signing up here.

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