Careers, Company, Students & Careers

The Free MBA Has Landed

Astronauts landing on the moon overlooking The Earth

We’re excited to announce that Smartly’s groundbreaking free MBA program will open its doors to our first student cohort this week!

From the moment MBA applications opened earlier this year, we were overwhelmed by the positive response. Of the thousands of students who applied, we were only able to accept 7% to our first class. We plan to accept students to additional cohorts later this year. 

Our students hail from top undergraduate and graduate schools, drawing from diverse backgrounds spanning engineering and finance to humanities and the performing arts. Many have careers in business-oriented fields like consulting and banking, while others are entrepreneurs, lawyers, and even veterinarians. We have roboticists from Tesla and Amazon (the company), the founder of a tea company that gives revenue back to indigenous farmers in the Amazon (the jungle), and even a student who has beaten cancer twice!

The Smartly MBA is composed of 42 core courses equivalent to the subjects taught in a traditional MBA degree. Courses are organized into 9 concentrations, including Business Foundations, Accounting, Finance, Data & Decisions, Markets & Economies, Marketing & Pricing, Strategy & Innovation, Leadership & Management, and Supply Chain & Operations Management, with optional electives for further study.

Students who finish the program will receive an MBA licensed through the Washington, DC Office of the State Superintendent of Education. When they graduate, students will be matched with employers around the US, opening up job opportunities that make use of their newly-minted skills. 

We’re passionate about expanding access to impactful education here at Smartly, and we believe that a free, high-quality MBA is an important step in this journey. Thanks to all of our learners who have supported and inspired us in this endeavor. We can’t wait to show you what’s next!

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Companies & Universities, Company

For IMMEDIATE RELEASE: Georgetown University’s McDonough School of Business adopts Smartly

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Image courtesy of Georgetown University McDonough School of Business

Today, we’re proud to announce that Georgetown University’s McDonough School of Business adopts Smartly, a new mobile learning platform, to teach all incoming MBA students fundamentals of Accounting, Statistics, Economics and Finance

Washington, D.C.: Pedago, a new innovative mobile learning solutions provider to educational institutions, companies and individuals, announced today that its flagship platform Smartly has been adopted by Georgetown University’s McDonough School of Business to teach key subjects, including Accounting, Statistics, Economics and Finance, to the incoming MBA Class of 2018 before students even arrive on the Georgetown campus.

McDonough selected Smartly after extensive evaluation by faculty and existing students. McDonough recruits outstanding students from around the world, regardless of whether they have studied business as undergraduates. Selected preparation courses are designed to allow McDonough to provide the proper foundation for all of students so they hit the ground running when they begin their opening term with Structure of Global Industries and Financial Reporting Fundamentals courses.

“Smartly is a next-generation approach to online and mobile learning,” Prashant Malaviya, Senior Associate Dean, MBA Programs at McDonough, said, “and we are delighted to be able to offer our foundational courses to incoming students in this format.”

Students will be able to access Smartly’s MBA Preparation Program through a McDonough-branded web-portal and mobile app that provide access to a curated list of six courses that prime students in key areas needed to succeed in the internationally recognized MBA program. Faculty receive access to an extensive reporting tool that allows them to track student progress and better identify patterns associated with the class as a whole.

“We’re excited to have this new relationship with Georgetown University’s McDonough School of Business. The business school is known for its excellent faculty and smart students, and it’s a validation for Smartly,” said Pedago co-founder Tom Adams. “And as we’re also based in D.C., we’re hoping this evolves into a broad partnership.”

About Georgetown University’s McDonough School of Business
Georgetown University’s McDonough School of Business, the premier destination for global business education, provides a transformational education through classroom and experiential learning, preparing students to graduate as principled leaders in the service to business and society. Through numerous centers, initiatives, and partnerships, Georgetown McDonough seeks to create a meaningful impact on business practice through both research and teaching. All academic programs prepare students to be “global ready” by providing a global perspective, woven through the undergraduate and graduate curriculum in a way that is unique to Washington, D.C. – the nexus of world business and policy – and to Georgetown University’s connections to global partner organizations and a worldwide alumni network. Founded in 1957, Georgetown McDonough is home to some 1,400 undergraduates, 1,000 MBA students, and 1,200 participants in executive degree or custom programs. Learn more at http://msb.georgetown.edu. Follow McDonough on Twitter: @msbgu.

About Pedago LLC and its platform Smartly
Pedago revolutionizes online education with interactive courses and lessons that make learning effective and fast. Co-founded by Tom Adams, Alexie Harper, and Ori Ratner in 2013, Pedago is on a mission to reinvent online and mobile learning. Inspired by a desire to bring Active Learning practices to an educational technology sector dominated by passive video lectures, Pedago makes learning dramatically faster and more effective with highly interactive lessons available on any device. Pedago is based in Washington, D.C. Pedago’s first platform is Smartly, a learning platform that is transforming business education. Developed in partnership with experts from leading business schools, Smartly offers a broad range of carefully-crafted business courses, designed to make learning fast, convenient, and effective.

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Company, Smartly

Making Smartly Available for Everyone

fireworks over city

Since Smartly’s launch in the summer of 2015, we’ve helped thousands of people around the world bolster their business knowhow, quickly and easily.  In total, our learners have solved 960,000 lesson challenges, taken 62,000 lessons, and given Smartly lessons an overall 96% approval rating! Across the board—from the incoming MBA student in Fontainebleau to the junior analyst in San Francisco to the stay-at-home parent in Bangalore—our students have let us know that they love Smartly’s fast technology; fun, quality courses; and quirky tone to help them get closer to their goals.

That’s why we’re happy to announce that over the past few weeks Smartly has phased out our subscription services—we’re now completely free. We’ve come to the conclusion that first and foremost, we want to uphold our mission to expand access to low-cost education. Not just “education” but superior education. We’ve broken the mold in edtech by creating bite-sized, interactive courses and will continue to revolutionize by making quality education available for free. We want to be completely different in a good way (you could say we’re pretty hipster). In addition, many of our users around the world don’t have debit or credit card numbers, and we want as many people as possible to have the chance to learn effectively.

Naturally, people might wonder how we plan to keep Smartly running without subscription fees. We have an exciting solution in store that will help you reach your career goals even faster than through coursework alone—we’re currently exploring ways that companies that you dream of working with can connect with you.

If you’ve enjoyed using Smartly thus far, please recommend the new Smartly to someone who you think would find it useful. If you haven’t tried Smartly yet… try it! Start learning how to be a better manager, how to run A/B tests, how your company’s accounting works, and more in the next 60 seconds. We hope you enjoy the changes to Smartly, and we look forward to your feedback. Come and join the education revolution!

— Tom, Alexie, Ori & the rest of the Smartly team

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Company, Smartly

The Blue Ocean Mind

blue ocean waves

Ten years ago, I picked up a copy of Blue Ocean Strategy at an airport bookstore.

At the time, I was in my third year of running Rosetta Stone as CEO and we were enjoying annual growth rates of close to 100%. While still operating out of a converted seed warehouse in rural Harrisonburg, Virginia, I engaged consultants and advisers who invariably asked me: “Who’s your competition? What are your competitor’s strengths? How can you stay ahead or catch up?” or “Do you know how big the language learning industry is today? How fast is it growing? How can you gain market share?” Those weren’t the things we were focused on! We were thinking about how to build an interesting, enduring and delightful company.

We were an emerging company and were…well…a bit odd. Our price point was tenuous (twenty times the cost of rival language learning software). Marketing spend also seemed unsustainably dominant (with sprawling kiosks and crazy-high ad spending), all managed without an integrated media plan. Indeed, we were unfocused in terms of our end markets, offering the same curriculum in 25+ languages to the US Army, Fortune 500 companies, school districts, homeschoolers, and individual consumers. We were a legacy of seemingly illogical decisions (we were told) in need of a strategy to become more competitive.

And yet, we had just become the #1 company in the US language learning industry by revenues overtaking the long established brick-and-mortar based Berlitz. We were profitable, and were one of the fastest growing companies in the nation. We certainly did not feel like we were all wrong—even if we didn’t have it together in all sorts of ways. We were doing well, and enjoying the ride.

Discovering Blue Ocean Strategy was a pivotal moment for me. It provided a framework for what we had been doing and explained why our independent and unusual approach was working. It spurred me to hone our strategic approach as we evolved new innovative offerings and business models. And as colleagues also became familiar with Blue Ocean Strategy, the powerful concepts became part of our common parlance across the company, inspiring product designers to re-think English language training in Asia, while also helping with on-boarding new collaborators who typically wanted to teach us their more reasonable way of focusing on beating the competition.

While not every single Blue Ocean Strategy turned to gold, it was the right framework for designing solutions to age-old problems. Like anything in life, it will not work every time and reality is unpredictable. But it is a wonderful way to approach work and life in general—a license to do what you think is right, and to stop wasting time on stuff that you don’t think is required. It is what explains success such as Tesla, Cirque du Soleil and IKEA—and how they escape the traditional competitive mindset that is so limiting and even exhausting. If you haven’t yet used the Blue Ocean Strategy framework to think about your company and life, please do so! You’ll be happier for it.

As one of our first courses at Pedago, we’ve developed a quick intro to Blue Ocean Strategy via our new platform Smartly. Whether it is your first contact with the framework or more of a refresher, with Smartly, you’ll breeze through it!

And in the process, you’ll get to see what Alexie, Ori and I, and the rest of the Pedago team, have been up to over the past couple of years. We think we’ve come up with a powerful new way to teach using technology, and we hope that it works for you. In the future, we’ll develop many more courses using this platform and technology.

Our solution is designed for the smartphone, and works great on desktop and tablet. And there aren’t any plans for a CD-ROM or any bright box packaging! So get going and escape the red ocean by going to https://smart.ly/blue-ocean-strategy.

May Blue Ocean Strategy become your team’s strategic lingua franca!

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Companies & Universities, Company, Smartly

Pedago Announces Partnership with Top Business School INSEAD

Today we’re very excited to announce a new partnership with INSEAD, one of the leading business schools globally.

INSEAD, the pioneer institution to offer MBA programs in Europe over fifty years ago, is given superior rankings by Forbes, Financial Times, and Business Insider, and is ranked number one in Europe and Asia-Pacific by the QS Global 200 Business Schools Report (registration required to view), which ranks institutions according to the preferences of over 4,000 actively hiring MBA employers across the world. INSEAD faculty created Blue Ocean Strategy, a revolutionary and highly-celebrated approach to business modeling, and the founder of INSEAD, Georges Doriot, is dubbed the “father of venture capitalism.” In short, they’re kind of a big deal, and we’re honored to be working with them!

INSEAD holds cutting-edge research and innovation in teaching as foundational pillars of their institution, and in line with these core values, they’ve offered us the opportunity to work closely with them and their incoming students to explore the ever-expanding and changing world of online education and educational technology. At Pedago, we believe that technology can accelerate learning outcomes by enabling education wherever the learner may be. We strive to create a more fulfilling and effective online experience.

We’d like to take this opportunity to welcome INSEAD students of the class of 2015 to our program. We thank in advance all participants for being a part of this milestone in our development.


Questions, comments? You should follow Pedago on Twitter.

Learn about interactive educational technology on Pedago.com.

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Careers, Company, Smartly

Wanted: Digital Marketer

Pedago is looking for a scrappy, metrics-driven marketer capable of working across multiple digital channels to drive growth for an early-stage consumer subscription tech startup. If you’re excited by the prospect of working in an agile environment with an experienced product team, read on!

The best candidates will have exposure to and/or direct experience in email marketing, SEM/SEO, and social media. You should be comfortable partnering with leadership to set a marketing budget and define channel strategies. Day to day, you will define experiments, manage PPC, email, and social media campaigns, and track progress toward lead/revenue goals.

This is a full-time salaried position and will be based out of our Arlington, VA office.

Pedago has a plan to deliver engaging, interactive educational content across a multitude of topics. We believe lifelong learning for adults is an underserved market, and we’re excited to begin testing our unique approach in the coming months.

Interested? We’d love to talk to you. Email us at jobs@pedago.com.

Pedago logo

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