There are many reasons why students choose to earn their MBA from Smartly. Smartly offers innovative degree programs that are online and mobile, so students can learn wherever they want. And for many, the highly selective and global nature of Smartly’s admissions is a major draw—all in service of building an impressive and engaged network of students and alumni around the world.
Unlike many online education platforms, Smartly provides its learners with myriad opportunities to meet and connect. Smartly’s Network allows students and alumni from the MBA and EMBA programs to discover students located in their geographic area and who share similar interests. And with the recent addition of the Network Events tab, students can now do more than just communicate on the platform; they can also connect in person.
In the Events tab, students can peruse the many community events Smartly has to offer. These range from in-person conferences, meetups, and special events to online orientations and book clubs, where students discuss the monthly book pick over video chat. Some of the most significant networking opportunities in Smartly’s highly engaged network are the in-person meetups and conferences held in cities around the world.
Smartly meetups allow for students to make real-world connections with their classmates. Meetups range from sharing dinner with one another at local restaurants to a special event such as touring Facebook’s NYC Headquarters. Recent meetup cities include Toronto, Berlin, Taipei, and Sydney. Smartly has hosted meetups in over 40 cities in 2019 alone, including trips to tour the United States Capitol building and London’s Houses of Parliament.
While meetups primarily bring together students and alumni who live in the same city, the weekend-long Executive MBA conferences draw students from (nearly) every continent. Conference itineraries vary from city to city and provide unique opportunities for students to experience and learn about the city they’re in. In 2019, conferences were held in Washington D.C., Singapore, and Dublin, with the next scheduled for Spring of 2020 in Copenhagen.
Conferences provide an excellent opportunity for students to not only network with other students and alumni, but to learn about real world businesses. Students partake in workshops, collaborate on case studies, hear talks from prominent business leaders, and visit successful local businesses to gain new perspectives and insights on how businesses are run across industries and in different countries.
Why does Smartly put so much emphasis on students networking virtually and through conferences and meetups?
According to Alexie Harper, Smartly Institute’s Co-Founder and Chief Academic Officer, “Networking provides students with new career opportunities and allows them to meet the right people who may later provide them with career resources and support when they need it.”
Networking can even be a source of inspiration—presenting different paths of success that others have taken and that you have perhaps overlooked. Particularly in mid-to-senior level management roles and for students embarking upon an entrepreneurial endeavor, networking is a vital component for advancing one’s career, avoiding stagnation, and making the most out of opportunities that arise.
There’s evidence that networking plays a major role in hiring. The chart below from SilkRoad’s 2018 research report on hiring sources shows that referrals were the largest source of job hires by a long shot.
This chart from Statista shows that friends and professional connections provided the most new opportunities for job seekers in 2018.
Through student projects that encourage students to work together to solve business issues, student meetups and events around the world, and the Network tab features, Smartly students are encouraged to build meaningful connections.
So go on. Meet new people, reconnect with old acquaintances, and grow your network. You never know where it could lead.
Let’s face it, earning an MBA can be a big ask. Sure, it can help advance your career and provide the leadership skills and professional network you need to get to the top of your field, but traditional MBA programs often require a two-year hiatus from your job and can include a $200k price tag. This is a tall order for many working professionals in the United States who are already suffocating under the weight of student debt.
The financial aid debt clock shows a nationwide deficit of almost $1.7 trillion, and we are beginning to hear dire stories about the impacts of student debt on family formation, small business creation, home purchases, and retirement. And in Europe, markets across the EU have been clamoring for MBA grads since 2010 when education requirements were standardized in the Bologna Process. Embarking upon a two-years master’s degree program after earning a bachelor’s has become the “standard across the continent.”
The bottom line: More and more employers want you to earn a master’s degree, but doing so could have a sizable impact on your earnings, livelihood, and even your future family.
This is where Smartly comes in.
Smartly Institute’s online MBA program was developed by leading academic and business minds and designed to accommodate working professionals. It is a fully online program so yes, it is flexible and convenient. But that is not what makes it unique. Check out the 10 things you didn’t know about Smartly Institute’s programs.
Smartly Institute’s Technological Advantage
1. Executive leaders were key players at Rosetta Stone
Smartly Institute brings together the collective knowledge and experience of Rosetta Stone’s former CEO (Tom Adams) and executive leadership team, including Co-founders, Alexie Harper (Chief Academic Officer) and Ori Ratner (CTO), as well as VP of Admissions, Matt Schenck. If you have ever used Rosetta Stone, you know its interactive language-learning technology set the bar for usability and knowledge retention back in the early 2000s.
What this means for students: Smartly’s leadership pedigree is unmatched in the educational tech space. It is an organization that understands wholeheartedly the tools that best allow students to learn, retain, and master educational material.
2. Active learning increases engagement and retention
Smartly has built a more efficient and engaging online teaching model. The company has witnessed the shortcomings of MOOC programs and the inefficacy of “video professor” lectures that so many traditional universities have used to increase their online presence.
In a recent independent study, Smartly learners outperformed their counterparts from Harvard, Duke, and Wharton in standardized tests covering accounting and finance. A second study comparing Smartly learners to those enrolled in popular MOOCs, Khan Academy and edX, reported Smartly students scoring significantly higher on statistics testing while spending 67 percent less time on the platform.
How are these results possible? Smartly Institute designed its MBA programs around “active learning,” an approach that requires active participation (vs. passive) of the student, prompting them to engage with content every 8 seconds. Students are given immediate feedback based on their performance and the material is built on previously learned subject matter.
Active learning isn’t a new concept, in fact, it was pioneered by Maria Montessori in early childhood education, Maximillian Berlitz in immersion language learning, and Shinichi Suzuki in music study. Its benefits and efficacy have been exhaustively studied and are proven to be more effective than passive, lecture-based learning alone.
What this means for students: Smartly’s MBA program was created using pioneering learning methods and designed to keep students more engaged, learn subject matter faster, and retain material more efficiently.
3. Mobile-first means access to cutting-edge material
Smartly Institute conceived and built its MBA and Executive MBA programs as mobile-first options from the outset to provide students with a better learning experience that was conducive to their busy schedules. Of course, it is convenient to be able to take classes via your mobile devices, but the mobile-first approach also provides an academic advantage.
Smartly Institute’s agile platform allows for rapid development of new, cutting-edge courses in innovative fields, while traditional MBA programs typically develop curriculum in emerging fields at a slower pace due to bureaucratic and logistical hurdles. This sluggishness to adapt is why some have argued that traditional schools are teaching skills more apt for 20th century businesses than today’s. On the other hand, Smartly Institute recently began developing a computer science degree program as well as courses on blockchain, cultural intelligence, and design thinking. What’s more? Graduates have lifetime access to all existing courses and new courses as they’re released.
What this means for students: Smartly’s mobile-first, tech-driven approach enables it to quickly adapt to offer courses in emerging fields so you are always at the forefront of today’s business and tech environment.
Smartly Institute Accepts Only the Most Committed Learners
4. Ultra-competitive admissions cultivates a powerful student and alumni network
Smartly Institute accepts only about 7 percent of applicants to its online MBA program. Its philosophy is to attract the best and brightest business minds and give them the tools they need to build a better world through intelligent and modern business practices.
Many online educators have admissions policies that are designed to attract everyone and while they may be well intentioned, open or lax admissions policies ultimately hurt the students enrolling in the program, as evidenced by plummeting graduation rates and poor outcomes. Smartly Institute is built differently. Its aim is to provide students access to an ecosystem of the world’s leading professionals and cultivate an environment where students can connect, collaborate, and solve complex business problems. The goal is for each student feel part of a tight-knit community of learners who help motivate, challenge and learn from one another.
What this means for students: Strict admissions standards ensure that students admitted to the program are deeply committed to their studies, capable of completing and excelling in the coursework, and can bring valuable contributions to their cohort.
5. Students can graduate in 12 months or less
Smartly’s degree programs are fully online and designed to give working professionals the skills and experience they need to achieve their goals and advance their careers. The free MBA is a 10 month program, while the Executive MBA is 12 months.
The secret to Smartly’s reduced time to graduation is twofold: First, the active learning model makes coursework not only more enjoyable, but it’s more effective and faster than passively absorbing information via lecture. Thus, students learn more, quicker. Second, Smartly only accepts students that are truly driven and committed to deepening their skill set.
What this means for students: Do not mistake a reduced time to completion for a pushover program. Smartly Institute’s MBA and Executive MBA are extremely competitive and students need to demonstrate they are committed to the coursework, comfortable with a rigorous academic program, and dedicated to achieving their goals.
Smartly Institute Prioritizes Network Building & Job Placement
6. ‘Network First’ approach prioritizes collaboration with peers
Early on, the founders of Smartly Institute identified a glaring omission in how many online educators ran their programs. Unlike traditional, residential programs with deep, connected alumni groups, there was no network or peer interaction to speak of – students learned in isolation and graduated in a silo. Smartly is different, as it is a “network first” business school, which means, like traditional programs, Smartly students are provided myriad opportunities to interact with their peers and classmates, online and face-to-face. Frequent interaction and peer-to-peer learning among students is the norm, not the exception. And for the Executive MBA, a valuable addition to the curriculum comes in the form of weekend-long conferences filled with workshops, case studies, and opportunities to interact with leading business executives.
Smartly Institute’s learning platform enables students to discuss course material, debate points of view, and collaborate on group projects in real-time or in staggered sessions. But its commitment to network building doesn’t end on the computer screen.
In 2019, Smartly Institute hosted more than 60 regional events in 36 cities across the world, including San Francisco, London, Lagos, Perth, Taipei, Vienna, and Sydney. Moreover, it hosted weekend conferences in Dublin, Singapore, and Washington D.C.
What this means for students: If you thought Smartly would be another anonymous MOOC program that you can pop in and out of at your leisure, think again. You’ll be given opportunities to experience the world and interact with leading business professionals. But, you are responsible for your own success and will be held accountable by your cohort in group projects.
7. The first online institution to tie its business model to job placement
Most online educators spend very little time building hiring platforms or scaling career services because, frankly, low admissions standards tend to lead to high program abandonment and low graduation rates. Those online educators have little incentive for placing students because there is no revenue attached to those efforts.
Smartly Institute has tied its business reputation and financial viability to strategically placing students in promising careers. Smartly Talent, its proprietary hiring engine, requires businesses to pay to recruit Smartly students. It is a structure that shifts tuition and the job-hunting burdens of cost, time, and stress from the student to the employer.
Smartly Talent is also highly selective and requires employers to apply to access its network of students. Employers are only granted access to the platform if they can demonstrate the ability to provide high-quality placement opportunities for students and alumni.
What this means for students: Nobody is going to gift you an MBA at Smartly Institute but their success depends on your success. If you can commit to the curriculum and coursework, they will do everything they can to ensure you are prepared to take on new challenges in your current role, or help place you in a new career that is right for you.
8. Active outplacement provides opportunities near and far
Both employers and students have fully bought into the effectiveness of partnering via the Smartly Talent platform. Students are actively browsing job opportunities, communicating with employers, and frequently returning to find newly posted jobs.
While the network of employers continues to grow, more than 2,200 have applied for access to the Smartly Talent platform. And those that have been approved and are consistently posting jobs. Most employers are based in the U.S. but around 1,500 positions have been posted in 38 other countries, including Germany, the United Kingdom, Singapore, Australia, Hong Kong, and the Netherlands.
What this means for students: Earning an MBA is about learning the business principles that will help you become a leader in your field and allow you to take advantage of high-profile opportunities when they arise. Smartly’s talent platform is tailor-made to partner ambitious students with opportunities that will help them shine.
Smartly Institute Offers Two Affordable Paths to an MBA
The free MBA is aimed at early-career professionals who show an aptitude for business leadership. Specifically, the program requires a bachelor’s degree, a minimum of two years of industry experience, and English language proficiency. This program values but does not require business experience.
The Executive MBA is suited for experienced professionals with more than five years of industry experience who want to enhance their leadership skills. Students can specialize in management, entrepreneurship, or advanced business strategy. This program awards merit and need-based scholarships on a case-by-case basis and works with employers to provide tuition reimbursement to help off-set or cover the cost.
Cost of tuition: $9,600
Time to completion: 12 months
What this means for students: Starting a new life or building a new career does not have to come with a mountain of new debt. If you are willing to work hard, stay focused, and take advantage of the programs available to you, a debt-free, top-tier MBA is within your reach.
The Big Takeaway
If you’re among the tens of thousands of prospective MBA or Executive MBA students out there weighing your options and asking yourself if an online MBA is worth it, don’t worry, we get it. It’s a big decision and one that shouldn’t be taken lightly.
If you can afford to take two years off from work, add up to $200k (or more) to your debt load, and relocate to the city in which a top-notch residential program is located, you should do it, you won’t be alone. Thousands of other people make that same decision every year.
But, if you’re not willing to take on that kind of shakeup in your life and still want a top-tier MBA, keep a few things in mind. Smartly Institute’s online MBA program is changing the landscape of higher education. Its curriculum is created by leading academic and business professionals and its teaching methods are rooted in a pedagogy that is proven to be more effective across cultures and throughout history.
Earning a degree from the Smartly Institute also makes financial sense. Its partnership with employers subsidizes the cost of tuition for students and has built its business model around ensuring students find high-profile opportunities.
From art teacher to Facebook partner, Ian stresses the importance of finding your “common thread”
Something that most (if not all) Smartly students have in common is the desire to learn. Students come from a wide variety of backgrounds, with interests and expertise in everything from biotechnology, investment banking, and engineering, to start-ups, non-profits, and more. Some of these students, often with an insatiable sense of curiosity, wish to earn a degree in business so that they can transition into a new field. Moving from one industry to another can be difficult, but it goes smoother with the right mindset and guidance. This is the lesson that Smartly Executive MBA student Ian Saville learned and mastered.
Ian has changed career courses multiple times. In high school, he wanted to become a priest, but was also interested in math and physics. So upon entering his freshman year in college, he was set to double major in physics and religion at The University of the South. But, ever in search of a challenge, Ian opted for a major that pushed him out of his comfort zone: art. He realized that math and physics had answers that were too defined. He was drawn to art because there aren’t right or wrong answers, and that openness left room for him to problem solve and figure things out on his own. Upon this realization, he switched majors and completed his B.A. in studio art, and then earned his M.A. in Art Education from Columbia University.
“I think a lot of art making is about problem solving, coming up with unique expressions and novel ideas to address issues,” said Ian. “It’s challenging, and I like challenges.”
Problem solving is a big deal for Ian. It is something that has guided his career, influencing the various jobs he’s pursued. After college, Ian became a middle school art teacher in New York City because he felt it would help promote kids’ ability to problem solve and think critically. While he was passionate about educating kids, he realized that being a teacher wasn’t his true calling.
Ian then went on to become a career coach. He said that he wanted to help people reach that moment where they realize their potential and what they really want to be doing. He believes that if you can think about the underlying concept of why you are passionate about something, then you can find clarity in what you want to do. While he preached this concept to others, Ian realized that he needed to do this himself.
Ian needed to make a change — a big one. The thought of moving into a new industry can be an anxiety-inducing endeavor; there’s always the risk that what you think you want to do, won’t actually pan out in reality. It’s cause for some serious self-discovery and Ian heeded the call. He decided to meet with a mentor of his to find clarity.
Ian’s mentor helped him recognize that there was one thing connecting all his jobs and interests — a desire to help people grow. Ian originally wanted to be a priest to help people, he became an art teacher to help kids, and he was a career coach to help people improve their lives. This commonality was the beacon Ian needed to figure out his next step.
“I think there’s something about career transitions and pivots where it feels really daunting, but once you understand what that common thread of your work is, it actually makes it a lot easier,” said Ian. “But you really have to do the work and reflect on it to get there.”
This realization may sound simple, but it is not easy to come to. It takes a great deal of patience and focus to truly take an objective look at yourself and figure out your strengths, weaknesses, and passions. Ian did not simply snap his fingers and figure it out.
“It took a lot of screwups,” said Ian. “I had a lot of really bad interviews in that process. It’s not like an overnight ‘aha.’”
Even though Ian had figured out what he wanted to do, he struggled to convey his industry-hopping in a way that was attractive to employers. Ian realized that he had been going about it all wrong, and that he was trying to hide and downplay his teaching experience instead of using it as a strength. He figured out that the main idea of teaching is “taking abstract concepts and turning them concrete.” By reframing his experience in this light, he discovered that his work had quite a few parallels to the tech industry.
It was in this reframing that Ian was able to land a job at Facebook, where he started as a Knowledge Manager before his current position as a Learning and Development Partner. Even at Facebook, Ian continues this idea of improving the way people figure out what’s important, out of an abundance of unnecessary junk, and builds knowledge pipelines to streamline the essential information.
“When we think about learning and development, there’s the need for learning and there’s the solution,” said Ian. “If we could reduce the amount of time between the need and the solution, then we are doing the right work.”
If you’ve been following this blog, you might sense a theme in the people we’ve profiled for Student Spotlights — they are all natural leaders. Ian is no different. In his career advising, he worked with executive-level clientele and learned a great deal about leadership. He believes that the key to being a good leader is consistency; consistent in how they delegate, ask questions, and create inclusive environments where everyone’s voice can be heard. Ian says that leaders need to think about the people they are leading and put themselves in their shoes.
“Be really empathetic to the people you are trying to empower or influence,” said Ian. “What do they want? What’s in it for them? Why should they care about your perspective?”
Ian also believes that good leaders need to be conscious of what they do and don’t know. It is important to reflect on themselves and think about where they have weaknesses and who under them has strengths in those areas.
“Great leaders have the awareness of knowing what they don’t know and can bring in others quickly to fill the gaps,” said Ian. “A bad leader is someone who holds all of the pieces to themselves and feel as though they need to be in control all of the time.”
Outside of advising others and his work at Facebook, Ian stays occupied by looking for other problems that need solving — in one instance, finding a better way for kids to learn Chinese. So, he and his wife created a children’s music book that teaches Chinese. The idea for the book came from Ian’s wife, Peipei, who was born in Shanghai. She wanted their son to learn the language but they soon realized that it was difficult to find books that teach young children Chinese. Peipei and Ian accepted the challenge and recently published the book, Bao Bao Learns Chinese.
During this process, Ian’s knack (or perhaps, penchant) for problem solving came into play when he and his wife had to figure out a business plan, despite neither of them running a business before. While Peipei was the one who actually created the book, Ian supported her with the business aspects. Even though Ian was a novice in this arena, the business parts of launching this venture went smoothly, thanks to the knowledge he gained in Smartly’s Executive MBA program. Ian said that Smartly helped with the awareness of business principles and decision making needed for the success of the book. Ian and Peipei, who works at Facebook as well, also used their combined knowledge of digital marketing to help launch the book.
Ian leveraging what he learned in Smartly to publish a book is something that reflects Smartly students as a whole — they are driven, self-motivated people who aren’t afraid to tackle new challenges. These students actively seek new opportunities, such as continued learning and switching industries, in their quest to reach their true potential. While transitioning to a new industry may seem scary and difficult, Ian’s talent for navigating complexities and the discovery of his “common thread” allowed him to find his dream job. It’s a story we can all learn from and ask ourselves as we broach any major career change — what’s my common thread?
Smartly’s student body is incredibly diverse, bringing together learners from around the globe and across industries. But for all the unique experiences and perspectives each student brings to their cohort, there are a few defining characteristics that embody what Smartly stands for: the passion to keep learning and the drive to push oneself to the next level. Perhaps no one better embodies this mentality than Air Force veteran and White House Fellow Michael Morales.
Mike’s accomplishments range from mentoring fellow veterans, being a TEDx speaker, and holding a delegate post for an international leadership program. How is one person capable of doing all of this? Mike has an answer: curiosity and work ethic.
Curiosity and work ethic have always been major characteristics that have guided Mike throughout his life. As a child growing up in Puerto Rico, he dreamt of being an astronaut, but in order to be one, he would first have to become a pilot. To do that, he worked extremely hard, taking the SAT starting in the 7th grade and set his sights on attending the United States Air Force Academy. He soon achieved this goal, and at the Academy, Mike earned his B.S. in Legal Studies, but his education did not stop there. His curiosity propelled him to earn more degrees, including an M.S. in Logistics from the U.S. Air Force Institute of Technology, a Master of Divinity, a Master of Arts in Religion from Liberty University, and then finally, he earned his Executive MBA from Smartly Institute. Clearly, Mike believes that having a broad knowledge-base is important for a successful career and fulfilling life.
“There’s a lot to be said for cross-discipline approaches to leadership, career, and the way we problem-solve,” said Mike. “I think that by being hyper-focused, we’ve closed off potential avenues of wisdom, intellect, and so on.”
Later in life Mike became a speaker for TEDx in Tysons Corner, VA where he talked about the importance of curiosity. He believes that curiosity is something that can drive people to make the most of themselves and that can also be an antidote for the fast growing epidemic: loneliness. “At the end of the day, curiosity can be a scary thing,” said Mike. “You have to be willing to consistently put yourself out there, and that’s not something that’s easy to do. But it’s worth it.”
After graduating from the Air Force Academy, Mike spent another 20 years serving as an Air Force pilot, flying over 200 airlift missions into Afghanistan and Iraq. He worked his way up, eventually becoming the Commander of the 538th Air Expeditionary Advisory Squadron in Kabul, Afghanistan where he led a team responsible for developing the fledgling Afghan Air Force. Throughout his multiple positions in the Air Force, Mike learned a great deal about leadership that would carry over into the rest of his career.
Mike believes that energy, positivity, and work ethic are some of the most important qualities that a leader can have, but he says there’s no one way to becoming a great leader — there’s value in doing things differently and in your own way. In fact, Mike says that some of the best leaders are those who surround themselves with people with diverse strengths, ideas, and perspectives. “In the military, we have this saying: ducks pick ducks,” said Mike. “People pick leaders that look just like them, think just like them, and act just like them. I think if you can be humble and intellectually curious enough to not pick people who are all of those things, pick people who are different than you, which means it might frustrate you, you have a better organization because of it.”
Through the Veterans in Global Leadership program, Mike put his understanding of people and teams to good use by mentoring other veterans. Mentorship is something that is very important to Mike who said, “If I’ve achieved anything of value, I attribute it to two things: work ethic and to the people throughout my life who have given up their time and wisdom to teach me things I wouldn’t have learned on my own.”
He went on to say, “One of the most powerful leadership qualities that any human being could have is intense self-awareness. I think when we’re young, there’s a really great divide between who we think we are and who people see us as. I think as we grow and mature, we realize that the truth is somewhere in between. But mentors help us get to that in-between place much more quickly, because they are giving us that outside perspective.”
Mike went so far as to say that negative feedback is a “gift”, as it is vital to growing in one’s career and becoming a better person. He encourages people to be open to feedback and take it in stride. “If you are one of those people who doesn’t take negative feedback well, then that mentor may never give you that gift again,” said Mike.
Towards the end of his military career, Mike applied to the White House Fellowship and was one of 16 extraordinarily accomplished professionals selected for that prestigious program, where he served as a Senior Advisor to the head of the U.S. Small Business Administration. While there, Mike ran a public-private partnership called the Small Business Technology Coalition, which partnered with 30 tech companies to help small businesses feasibly leverage technology to grow and become more efficient. This initiative held events around the country and reached over a million small businesses in the first year alone.
Mike was also tasked with developing policies to kickstart the entrepreneurial ecosystem in Puerto Rico. At the time, Puerto Rico’s $74B debt crisis made the island a difficult place for entrepreneurs to launch and grow their businesses. Mike worked with the federal and local governments to try to solve this challenge.
Mike’s deep curiosity and desire to expand his horizons led to even more avenues where his abilities could shine. He was a delegate to the United States-Japan Leadership Program, he was selected as a French-American Foundation Young Leader, and he is an advisory board member for The Factual, an organization with the goal of identifying biased news and exposing readers to high quality journalism. All of this he’s done while simultaneously earning his Executive MBA with Smartly.
Mike’s advice for up-and-coming leaders is simple: “don’t take yourself too seriously.” By having a sense of humility, it allows people to empathize and see situations from another perspective — it helps keep us honest and open to other points of view. Though Mike always tries to remain open-minded, he values the power of having a plan. “Have a plan, figure out where you want to go, and be as detailed about that plan as possible, but also know yourself enough to be willing to deviate from that plan when other opportunities come your way, both forced and voluntary.”
Mike now lives in Dallas, Texas with his wife and his four sons. He recently started a new job at JPMorgan Chase & Co. as an Executive Director in their Performance Consulting practice — yet another station where Mike is fulfilling his innate curiosity, exercising his leadership skills, and using his Smartly Executive MBA education to push himself to the next level.
The following post is by Lindsey Allard (MBA 2016), Co-founder of PlaybookUX, a video-based user feedback solution for B2B companies.
It was 2015, and I had recently graduated from Dartmouth College with a liberal arts degree. I was looking for a way to gain general business knowledge while working as a product manager, and I came across the Smartly MBA. During my time in the program, I loved the courses because I was able to learn useful concepts in a short, quiz-like format that fit with my full-time work schedule. I didn’t have to stare at endless textbook passages. Everything was on my smartphone, and I could constantly test myself to ensure the content was committed to memory.
After my Smartly graduation in 2016, I worked as a product manager at a new company. I was leading a team of developers building SaaS products and mobile apps. Product managers are like “mini CEOs”. You need to know a little about a lot of things, and Smartly helped expand my areas of expertise during this point in my career.
After a few years of working at different start-ups, I decided to take the leap and co-found my user research company PlaybookUX with another Smartly alum, Kristen. User research is the process of getting feedback on things like product usability, pricing model, marketing copy, and concepts. By getting direct feedback from your target demographic, you are able to make better product and business decisions. However, as I know from my time as a product manager, the process of conducting user research has big challenges, like being extremely time-consuming and requiring a lot of manual work. And I didn’t see solutions out there that successfully addressed all the problems.
When developing PlaybookUX we sought to solve three main pain points:
Finding the right participants is challenging for B2B companies
Here’s how we solve these pain points with PlaybookUX:
Our product solicits video-based feedback, so that product owners can remotely conduct research, and then easily store and reference video records, ultimately saving them lots of time.
Again on the saving-time front, we do everything from recruiting the right participants, to incentivizing them, transcribing the sessions, and analyzing the videos with A.I. to extract actionable insights.
We have an affordable, pay-for-what-you-use pricing model so that customers don’t need to commit to large subscription fees up-front. This expands access to UX research to start-ups, founders, and small business owners. Previously, they were priced out.
Our testing participants are verified through LinkedIn so businesses know exactly who they’re speaking to.
During the process of launching my company, I leaned on Smartly lessons. Financial topics were always difficult to wrap my head around, and I was able to successfully price our product and build our business model with that in mind.
On top of the valuable knowledge gained from Smartly, I’ve been able to leverage the student network to get in touch with like-minded product managers. The network is a strong supplement to my undergraduate network.
At PlaybookUX our goal is to make user testing accessible to everyone. At the time of this post, we’ve been launching for a few months. It’s been a great few months—with hundreds of clients using our platform. We’ve had success with UX Researchers and Designers, but our goal is to make research easy for Product Managers. In the future, I plan to lean on the Smartly network for advice on growth hacking to take PlaybookUX to the next level.
Smartly students are often initially attracted to the program for its flexibility and affordability, but there’s something deeper at play that draws people in — particularly those of a certain mindset. To truly be successful in the program one must be highly self-motivated, disciplined, and passionate about learning new skills. Amy Dalton, a Smartly Executive MBA student and Senior UX Designer at GE Aviation, has these traits in spades. Like many Smartly students and alumni, Amy’s resume credentials are impressive, yet they don’t convey the full scope of the accomplishments she’s had outside of her “standard” job description.
As a UX designer, Dalton has built her career in a male-dominated field and has placed an emphasis on attracting and empowering other women and girls to enter this line of work. Though she’s been met with obstacles in her own career, she has never stopped advocating for herself and others. From public speaking engagements, mentorship, charity work, and founding an award-winning program for GE Women, Dalton’s drive to improve her career prospects and those of others is something worth acknowledging.
Dalton is from Toledo, Ohio and studied journalism at Ohio University. However, she was more interested in graphic design and after graduating, decided to pursue user experience (UX), eventually leading to her current position with GE. While her inevitable trajectory doesn’t directly apply to the degree she earned, Dalton said that her background in journalism has been incredibly valuable in her career because “communication and the ability to write well is such an important part of any job you have,” and it allows you to come up with ideas and communicate them clearly and succinctly.
This knack for communication is evident in her multiple public speaking engagements. Dalton was a guest speaker at the 2019 GE Women In Science & Engineering Symposium, the keynote speaker at Early Career Women Collective’s Co-Create Live 2019, and a guest speaker at New Orleans’ FrontEndParty. These experiences not only reaffirm Dalton’s ability to command the attention of a room, they are a testament to the value that her words and actions bring to others. In short — her words of wisdom are in high demand.
Further proving her leadership abilities, Dalton was the recipient of the 2018 GE Women’s Network Empower and Inspire Award, which recognizes women across the 280,000 person company for outstanding work and engagement that supports the Women’s Network (WN). As a Co-Lead for the WN, Dalton is committed to supporting women in STEM fields.
“I have a passion for bringing more women and girls into technology because it’s always been a struggle to achieve gender parity in the field,” said Dalton. “I’ve been in it my entire career and there are relatively few women in the field — and for those who are in it, there are a unique set of challenges we face everyday.”
Dalton said that getting more women into STEM fields starts early, “it’s about exposure at a young age to spark their interest in it.” This is why she helped start GE Girls Camp, a week-long free STEM camp for 12-14 year-old girls. During the camp, girls learn to code, are introduced to robotics, and can even learn about cybersecurity and other in-demand sectors of the industry. The importance of early involvement serves as a pathway for young women to envision a career that they may not have otherwise pursued.
Dalton isn’t just working on opening doors for young minds, she also started a program aimed at empowering women in the GE Women’s Network called Bragging Rights. Dalton initially had the idea to start the program after meeting a few of the GE interns. Even though they were just out of high school, they had accomplished amazing things and few people in the company knew much about them. This experience mirrored another observation Dalton had had — too few women spoke up about their accomplishments in the workplace. This had implications for career progression too, as she learned that women are often less likely to seek acknowledgement for their work than men. In fact, men are four times more likely to ask for a raise than women. Bragging Rights became a forum to enable and encourage women to openly and proudly share their accomplishments and challenges in life and in their career. These stories have become powerful sources of validation for those sharing them and inspiration for others involved in the program. Bragging Rights, which started at Dalton’s hub in New Orleans, took off and is now available at nine locations and still expanding. Dalton describes the program as “inexpensive but so effective” in its ability to provide women with the opportunity to grow their confidence and learn about each other.
“I think a lot of times women feel isolated and don’t have the natural tendency to put themselves out there as much,” said Dalton. “If we as women band together and understand each other’s skill sets, then we can help each other get promoted and put each other out there. We’re more likely to give kudos and talk about the person sitting next to us, than talk about ourselves. We’re more likely to lift that person up than lift ourselves up.”
Dalton is a natural leader. Prior to working at GE, she spent six years working at Ochsner Health System, where she held a management position for three years. While in this role, Dalton received the highest “employee engagement” score, a figure determined by how her direct reports rated her as a manager. Dalton received a score 20 points higher than the next highest score.
The key to Dalton’s successful management style? A more personal approach. She wanted to learn about the people she managed as much as possible, identifying their strengths and weaknesses. “If you spend enough time getting to know people and listening, really listening, you’re going to understand them enough to guide them,” said Dalton. “I focus so much attention on helping them be better at their jobs.”
This ability to listen, empathize, and understand others is perhaps one reason why Dalton is such a talented UX designer. “When you understand things from the user perspective and you put importance on that, that’s when your product is going to be successful,” said Dalton. “When I’ve had an awesome product owner, it’s because they put the person first and understood the value of UX.”
In her senior leadership role, Dalton emphasized the need for executives to have, at a minimum, a basic understanding of UX and design. In our digitally-driven world, having the ability to view and build online experiences from the perspective of the customer is essential. Being well-versed across disciplines is one reason Dalton decided to pursue an Executive MBA with Smartly. By adding business acumen to her technical expertise, Dalton is positioning herself to take on bigger roles and broaden her invaluable influence on her organization — and if past experiences are any indication, she’s more than ready to take on whatever is next.
We sat down with 2019 Forbes 30 Under 30 recipient–and Smartly MBA student–James Lu Morrissey to discuss co-founding Mentor Collective, learning with Smartly, and disrupting the world of higher education.
Smartly learners tend to reflect the platform itself: innovative, disruptive, and equipped with a global scope. Those are just a few of the qualities that have led to three Smartly learners being named to Forbes’ 30 Under 30 lists in the past two years.
James Lu Morrissey (MBA – August 2018) is a perfect example of this. Lu Morrissey’s personal experiences with international education inspired him to found his company Mentor Collective, an international online mentoring community. Lu Morrissey was born in the United States, but he attended elementary school for a couple years in Taiwan. Moving to a new school can be difficult for any child; moving to a new school in a new country is even more challenging.
Adjusting in school was made easier, however, by joining the school’s sports teams. There, he was mentored by his older teammates, who eased his transition and helped him find his place. At a young age, he began to understand that mentorship was critical to adjusting to and excelling in a new environment.
He also recognized the need for peer mentorship as an undergraduate student at Carleton College. He had several friends from international and diverse backgrounds, and he noticed that many of them had difficulty adjusting to college. There wasn’t always a clear structure like a track team with teammates that could mentor them.
“When adjusting to college, all students are a stranger in a strange land,” Lu Morrissey reflected. “You might be coming from Minnesota to go to NYU. That’s a very foreign experience.”
A lack of personalized support for college students is one of the factors contributing to a college completion crisis, particularly at public universities. According to Forbes, less than 60 percent of students graduate from public institutions in six years or less. Rising tuition and student loan debt coupled with the increasing necessity of a college degree for career advancement, often puts students who do not graduate at a serious disadvantage.
To solve this problem, Lu Morrissey and colleague Jackson Boyer co-founded Mentor Collective. Mentor Collective uses scaleable and transformative mentoring, through a format supported by technology and designed for large-scale application. Mentor Collective achieves this by matching students to mentors who have a similar background.
Working towards these results has certainly kept Lu Morrissey busy, but he has still found time to pursue a Smartly MBA. While residential MBA programs have a high opportunity cost, Smartly made it possible for Lu Morrissey to “continue running my company day-to-day, while having a flexible option to learn at my own pace.”
Furthermore, Lu Morrissey has found Smartly’s courses are directly applicable to running Mentor Collective. “I can complete a lesson, take what I’ve learned, and use it the very next day at Mentor Collective.”
Lu Morrissey also appreciates the flexibility and global perspective that Smartly offers. He tries to work overseas for two to three weeks every winter, and, with Smartly’s online platform, he doesn’t have to disrupt his learning schedule to travel. “I can do Smartly while traveling in Shanghai and not have any problems with time differences.”
Lu Morrissey also sees both Smartly and Mentor Collective as helping students receive the full value of higher education. Universities, with “massive endowments and very strong brands,” may not feel the urgency or need to innovate “in the same way as many other industries,” Lu Morrissey noted. “And that can come at a big cost to students. If a school is not making an impact on students’ lives, then it’s not fulfilling its promise.”
Like Smartly, Mentor Collective’s team is passionate about the students they reach. Lu Morrissey attributes Mentor Collective’s success rates in large part to his 24 Boston-based employees. Noting that his team is interested in social impact, he emphasized that “something unique happens when you collect a lot of very mission-driven, hungry learners and put them all in the same room.”